BUSINESS PLAN

To combine forces with Hasbro to help fight evil villains while growing the most popular sport in the world!
Lime Athletics LLC., came about with 4 friends that have a shared passion for sports and identified a lack of sports equipment options for children. Pickleball is one of the few athletic games that was created specifically for kids. Unlike a tennis ball, the wiffleball naturally bounces to a child’s natural strike zone, making it much easier to hit than a much bouncier tennis ball. The paddle is lightweight and smaller than a tennis racquet, making it much easier to maneuver.
As we continued to play recreationally, we saw that this sport is multi-generational as our children begin to participate in the sport that our grandparents and parents play. We would like nothing more, but to promote an active and healthy lifestyle in such a fun and engaging way for the whole family.

OUR MISSION

Our focus is to provide premium and affordable products for our Lime Athletics line, using the likeness and characters of the Hasbro brand.

OUR PURPOSE

To instill a sense of community and promote a healthy, active lifestyle for children, by providing fun and creative equipment to play with

GET TO KNOW US

James Yoon - Chief Executive Officer

Current Co-Owner of Best Supply, a Restaurant Supply and Distribution company serving the Southeast. Prior to this, I worked in Sales/Marketing for 15 yrs, specializing in Enterprise Sales with C-Suite Executives for Fortune 500 Companies in the Telecom Industry. Having worked in a domestic and international platform, it’s given me invaluable experience to make strategic decisions for our current business to find growth and success.  

Daniel Yoon - Chief Operation Officer

Current Co-Owner of Best Supply, a Restaurant Supply and Distribution company serving the Southeast. Previously, spent 8 years in Logistics and Operations concentrating on International Import cargo.

Paul Lee - Chief Marketing Officer

Current Co-Owner of Best Supply, a Restaurant Supply and Distribution company serving the Southeast. Prior to this, I worked in Sales/Marketing for 15 yrs, specializing in Enterprise Sales with C-Suite Executives for Fortune 500 Companies in the Telecom Industry. Having worked in a domestic and international platform, it’s given me invaluable experience to make strategic decisions for our current business to find growth and success.  

Ben Hsu - Financial Consultant/Advisor

15+ years of financial experience in the banking and retail industry.
*Currently headquartered out of Atlanta, GA. We are a new startup specializing in sporting goods products. We are in the midst of creating a strong product portfolio that will target e-commerce, retail, wholesale distribution domestically and internationally. Our factories are located in China and have our distribution center in Atlanta, GA.

PRODUCTS

PHASE 1 Product Release (Targeting 6-10 year olds)

Products:

Pickleball Kids Paddles: (Depending on licensing characters i.e. PJ mask – 3 characters = 3 paddles)
Pickleball Ball: Unbranded
Backpack: Pickleball Kids branded 5 pocket backpack that fits paddles and other accessories

1 Paddle Pickleball Bundle:

2 Paddle Pickball Bundle:

PHASE 2 Product Release (Targeting 4-10 year olds)

Products:

Pickleball Kids Paddles: (Depending on licensing characters i.e. PJ mask – 3 characters = 3 paddles)
Pickleball Ball: Unbranded
Backpack: Pickleball Kids branded 5 pocket backpack that fits paddles and other accessories

Miscellaneous Goods:

Miscellaneous Goods: